You should also consult local legal advice before signing a sales contract, because there may be local laws that you need to consider — for example, it may be necessary for a sales company to be owned by nationals of the country. Whistleblowing such an agreement in some countries can result in significant claims, which requires you to seek legal advice before the text is finalized. If you have more than one product line, it may be helpful to limit the agreement to one or two lines to see how things are going. You can add more and more products later. As far as the territory is concerned, it has to be clearly defined. The agreement should also specify the payment currency. This is why both the company and the reseller agree to and take into account the reciprocal commitments set out in this agreement. A reseller agreement contains many things, but we will focus on five basic guidelines that follow: this agreement can be translated into alternatives, each of which is considered unique, but all considered to be the same agreement. Once you have selected your distributor, make sure you have a written sales contract with them, which defines the terms of the deal and allows you to terminate the agreement if things don‘t work properly. See also Giles‘s article with advice on the appointment of overseas agents. Are you going to name the distributor on an exclusive or non-exclusive basis — is he the only person authorized to sell your products in this area? Even if you agree to an exclusive agreement, you should reserve some existing customers for direct use, in which case you refer to it in the agreement. While you may want English law to apply and all disputes to be dealt with in English courts if the trader is based abroad and has no wealth in that country, it could be quite difficult to reach a verdict and apply it against him. An international arbitration clause might be preferable.
What is the initial duration of the agreement? Do it long enough to give the distributor time to market with your products, but no more.